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Introduction to marketing

C, Cunningham

EPUB

An introduction to the basic marketing management functions that are vital to the success of any business. Discusses core concepts in an easy-to-follow way and provides relevant South African examples. Aimed at marketing students and academics. Contents include the following: • Consumer behaviour • Marketing research • Segmentation • Targeting and positioning • Marketing metrics • International marketing • Business-to-business (B2B) marketing vs business-to-consumer (B2C) • Ethics

Was KSh 4 006.43 Now KSh 3,806.10
9780627036002
13.27 mb
eng
2018-01-01
Van Schaik Publishers
1
5
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